In a recent interview with Rotten Tomatoes, Clark Gregg reveals that Phil Coulson’s revitalization after the events of 2012’s The Avengers was primarily attributed to the character’s relatability to the Marvel Cinematic Universe fan-base.
For a better part of his career, Phil Coulson was an elite S.H.I.E.L.D agent serving under Director Nick Fury as a primary operative in a number of assignments. They include, among others, the Skrull invasion of Earth in the mid 90’s as well as surveillance and tactical operations in New Mexico as part of S.H.I.E.L.D.’s investigation surrounding the incident with Thor and the Destroyer. In the maiden Avengers movie, Loki uses the Chitauri Scepter to stab Coulson in the back hence killing him. However, it’s a situation which eventually turned out to be temporary as his character was revealed to be alive in the first episode of Agents of S.H.I.E.L.D. His resurrection was attributed to Project T.A.H.I.T.I; a secret project initially designed to revive a fallen Avenger.
In the interview, Gregg says, “Fans connected with him; he is the guy like them, the kind of normal person amongst all these super-skilled/super-powered individuals. I don’t think anyone, myself included, could have predicted how much that was necessary; how much it was important to have an avatar, someone kind of making jokes about it but really fanboying and psyched to be there”. The latter refers to the aspect of the character that dates back to the first Avengers film where he gushes over Captain America and admits to having a design input into his costume. Additionally, he is revealed to have had a Captain America card collection that he would have got signed by the super-soldier had the Loki situation not gone down in the Helicarrier.
Coulson’s resurrection marked the dawn of the Marvel’s Agents of S.H.I.E.L.D television series which focuses on Phil Coulson and his team of agents who must tackle various high-level threats case in point Hydra as well as the alien Kree. Its ratings have been above par since it’s pilot originally aired on 24th September, 2013 with just over 12 million viewers and has seen the series span 5 seasons as of now with it’s 6th scheduled to start airing on ABC in May, 2019.